Internet Marketing Maitland is a
challenging task, and as we come into 2016, people are in a state of mind where
they reflect back on the year that was 2015, and try and work out what life
holds in store for them later. This is of course, impossible. You can never
ever find out what is around the corner, but if you determine the vital parts
of the past and look for trends you can get a better comprehension. This is
particularly true for SEO. I want to try and point out to you some of the major
trends that have been emerging in 2015 throughout the Maitland SEO sector and
the world. From this hopefully together we can try and determine where to focus
our efforts, this will be especially beneficial if you are a local Maitland
business.
Think Local
This is the biggest developing trend and it
is going to keep increasing in significance. This means that if you are an
Maitland business and you are looking for local customers, then this is
wonderful. Kicking off with the changes from Google Pigeon, we saw a developing
pattern that local Maitland searches were actually ranking higher than business
with national headquarters, or even sites on the other side of town. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be emerging even more in 2016, so watch out for them
to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
quickly growing in other countries and are starting to emerge in Australia and
it won't be long before they gain interest in Maitland.
Mobile wallets
Society is becoming more and more used to
lugging around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other easy
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Maitland business. 1 - you need to be focusing
on growing trends, and ensure you have the ability to actually let people pay -
as an example, if you are yet to obtain a PayWave or RFID reader for your ship,
then get one. And 2 - you can start making the most of the mobile nature of
paying. This means advertising and marketing, coupons and other fantastic deals
that you can send out to people on their phones and therefore instantly into
their wallets.
Beacons
Beacons are something that has had growing
use overseas and we are finding them locally now too, but they are essentially
other ways of getting promos to people locally. It works through Bluetooth, and
even a free Wi-Fi, and it merely provides information or a discount to people
who link or sign up to the Beacon. This means that customers at your Maitland
store, or even wandering past the area will be given more enticement to
actually enter the store and make a purchase. It's a smart promotion and
marketing tool that will continue to grow in 2016, but I wouldn't be surprised
if technology and innovation changes this even further throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for unconventional ways such as advertising.
This has been seen in America with national projects run by Dunkin' Donuts and
Taco Bell using these aps. It is amazing how many people can keep reinventing
ways to get their company out there, and the same could be done for your local
business in Maitland. Be creative and even explore what people have done,
especially when it comes to social media - if you see a little something you
like, remember of it and find a way to include a related idea into you own ad
campaign.
My closing pieces of parting suggestions -
and these are things that you should do right now, today - would be to sign up
to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick
one you don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Maitland level, and also boost your authority and perhaps even become an useful
resource for people. This all goes towards your local SEO efforts which are key
in 2016. So you will perhaps observe that the future actually looks great for
Local businesses with trends and technology promoting even greater interaction
at a 'community' level. This is great for Maitland businesses, and so I hope
that you are as delighted as I am. Keeping that in mind, if you are lo9oking
for more SEO advice, or are planning to increase your SEO efforts, then contact
Internet Marketing Experts Maitland on 1300 595 013 or visit,
www.internetmarketingexpertsMaitland.com.au
