INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is crucial to everything that you are
planning to do for your business. But the catch for many people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you have to
understand all of recent updates just to be readied for the future, and the new
changes in Pidgeon herald some interesting news for local Maitland businesses.
Historically we have had Google Panda,
Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it
has actually made a several rather subtle changes that is crucial to get your
head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered being a 'good website' and punished those that were not
structured well. Penguin then progressed and started attacking all the dodgy
sites that are using underhanded techniques or trying to buy links-- it pushed
again towards websites having to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made us all look to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has established a
higher focus upon the importance of local search results to any search queries.
What does this mean? Well let's consider two companies, one is a small local
Maitland business, has been around for decades, and is aiming to increase their
INTERNET MARKETING. The other is a new franchise store from a company that has
100s of outlets around the country.
Previously, the smaller local Maitland
store would be battling with INTERNET MARKETING because they would need to
match the budget of the larger company. This meant that many local business
were just losing hope on INTERNET MARKETING or wasting their money and time.
With Pidgeon, a search in Maitland, is now more likely to rank a local Maitland
business as a high result as compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the best through your
business!
If you really want to drive your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend looking
into Internet Marketing Experts Maitland, call 1300 595 013 or visit at
www.internetmarketingexpertsMaitland.com.au
