Digital Advertising in Maitland means nothing if you do not know ways to use your Call to Actions or (CTA's), because a Call to action may possibly be the easiest way for you to establish a lead. It can make or break depending upon how weak or strong your CTA is, and so I really want to give you a few tips to make sure that you are doing the most you can to grow your brand and create those all-important leads.
Wording
Really easy,
stay clear from generic words that are going to make you seem desperate or like
you are pushing for a sale. For example, choosing between the words, 'buy' and
'shop' as a CTA, one might presume that they both mean the same thing. But you
will have to understand that many people on the internet often avoid
commitment, so subconsciously even there is a tendency for most people to think
that the word 'buy' is closing them into something, whilst 'shop' is a way for
them to find out more information and facts. The issue I am attempting to make
is that you really should take into account the wording and avoid words that
have unintentional results.
Shape and Colour
It may seem
weird, but Shape and colour of your CTA can affect its success. In the world of
Digital Advertising there have been a variety of studies into the notion of
layout and its affect upon a customer's perception, and essentially one theory
claims that curves are the best way to go. So, if you intend to try and
optimise even further, think about making the button for your call to action
curved, rather than a square.
Now, colour,
this is another area that there are a few theories on. Some people will have
you think that green is great because it means 'go', but to stay away from red
because it is 'stop', or that blue is calming so it would make people more
relaxed ... Eventually there really isn't any conclusive evidence to suggest
one option over another, so just go with what works best for your design. One
point that I will point out though is that you should understand the font size
and colour-- If you want your digital advertising to be most efficient in the
Maitland area, it is a great idea to try and make it different from the rest of
your content, but don't go too crazy.
Location
Where your call
to action is placed is quite vital to digital advertising success.
All that I mean
by this is see to it that you don't have it stashed in a corner somewhere, or
that you have way too much text that is convoluting the Call to action.
Finally it all
comes down to identifying the combination that works for you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the factors together just think simple and think about your
client.
Upgrading your
Online Sales with good CTA's.
If you would
like to improve your digital marketing strategy in Maitland or just want find
out more about CTA's then feel free to call us on 1300 595 013 or visit our
website: www.InternetMarketingExpertsMaitland.com.au.
This piece is
written with a few tips in mind, and it stems from a fair bit of
experimentation, but we would love to hear some of your tips and feedback! So
if you have been battling with CTAs, have found something that works, or even
know of a colour that works for you, let us know, or want a few free tips
contact us on 1300 595 013.
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