Digital SEO Marketing-- The Battle to discover what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complex area, and some of the ways that helps make it even harder is the way that Google is making it harder to find information. I am not usually one to fuss about the way that Google changes-- largely they are moving to help make the SEO 'game' a more genuine a worth driven market, but some things are still annoying. So what am I complaining about here? Well let me try and explain it this way.

Regardless of how you intend to design your keyword research, everything begins with a certain core idea, one that you should build by scanning your metrics and Google Analytics.

The idea is that from this key idea and keyword, you then establish a seed list of terms, expanding through interrelated terms and synonyms of your primary concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other considerations.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has opted though that they are going to cut back the access to the data produced by specific searchers. This features those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This indicates that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account in order to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the simplest ways to learn the real metrics for many niche areas. The main worry that is brought up by this is how it affects the small businesses in Maitland that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Maitland on1300 595 013 or visit, www.internetmarketingexpertsMaitland.com.au