Digital SEOMarketing Maitland is not as simple as building a website there are of so
many different Digital SEO Marketing concepts to try and understand yourself as
a website owner. It is for this reason I choose to show to you a few lessons
that I have discovered Facebook Ads. Why Facebook ads? Because Social media is
very important to Digital SEO Marketing, and because there are plenty of facts
about Facebook Ads that I wished I knew when I first started off investing with
them.
Lesson # 1--
Location, Location, location-- Don't waste your money
If you have made
a Facebook ad before you would know that you have to select a location. So if
you are a local Maitland Business then you will want to set the location to
Maitland. It just makes sense, right?
But what lots of
folks overlook is that they choose by default the option for "Everyone in
this Location".
So I desire to
point out to you what that actually means.-- 'everyone in this location' means
every single person in whose Facebook says that they are in Maitland will be
possibly targeted by your ad. This is pretty specific, and yet still broad
enough to where you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose whether you want people who live in Maitland, and even
just people visiting.
So depending on
your small business, you may wish to be targeting people that are visiting or
even on holiday in Maitland. By selecting the option for this you can make sure
you are connecting with the specific people that will hopefully be engaging
with your business, and therefore get a better engagement rate on your effort.
But what it also
means that if you just keep picking 'everyone in this location' then you are by
default wasting a few of your ad's reach on people that are just visiting.
So always
remember this option exists, and have a think about what options are likely to
help your business.
Lesson # 2--
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As most of us are probably aware, many of Facebook users are young, and younger
audiences basically only use mobile devices. Recent figures from Facebook
indicate that almost 50 % of users under the age of 35 only use a mobile device
to access Facebook.
Now, it really
does depend upon your audience, but regardless of whether you are aiming at an
older demographic, most will still have mobile devices capable of using
Facebook, so don't overlook this possibility.
What this means
is just because you may be on a laptop when you develop and edit an ad, don't
fall into the trap of assuming that people will be seeing your ad on a desktop
too. This means see to it you look to make sure the ad works for mobile in the
preview, and you experiment with the amount of ads you want aimed completely to
'mobile.
Lesson # 3--
Image v Text.
This is the main
thing that I really had to remember when first starting. Facebook Ads must
contain no more than 20 % text, it is Facebook's way of making sure your ads
actually are not being too obtrusive and annoying, so you should ensure that
you have a nice image in your ad and your font isn't too large.
One thing that I
often use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are working with in the ad.
So be sure to
keep this in mind and your ads will have more results, and less automatic
rejection by Facebook.
I hope these few
ideas and pieces of advice will help you to save some effort, time, and even a
bit of money when it comes to Facebook ads and your Internet Marketing efforts
in Maitland.
If you are
looking increase your Internet Marketing campaign even further, then call
Internet Marketing Experts Maitland on 1300 595 013 or visit, .internetmarketingexpertsMaitland.com.au.
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